CORE — Above Average Everyday Essentials

The CORE collection represents the foundation of Above Average Clothing — everyday garments designed to be worn often, layered easily, and relied on over time. This is where the brand’s most versatile pieces live, bringing together tees, polos, hoodies, jackets, and hats built for daily use rather than occasional wear.

The focus is on simple, dependable clothing that works across different environments — from creative work and travel to everyday routines and downtime. Clean graphics, subtle embroidery, and considered logo placement ensure each item feels intentional and easy to style, without being trend-driven or disposable.

Across the range, designs vary from minimal embroidered branding to printed front graphics, back artwork, sleeve details, and subtle neck placements. Some pieces are understated and refined, while others carry stronger visual identity, allowing people to choose how they wear the brand while maintaining consistency across the collection.

Materials are selected with comfort, performance, and longevity in mind. Organic cotton and recycled fabrics provide softness, breathability, and resilience, helping garments maintain shape, hold print and embroidery quality, and perform through repeated wear and washing. Jackets and outerwear focus on structure and durability, while tees and polos prioritise everyday comfort and versatility.

CORE sits at the heart of Above Average — a collection built around mindset, consistency, and practical design rather than fast-moving trends. It brings together the pieces people reach for most, offering reliable wardrobe staples that support daily life without unnecessary noise.

If you’re looking for something specific, exploring a different placement, or want to develop a custom design idea, you can get in touch to start a conversation around creating something tailored.