What CORE stands for
CORE is the foundation of Above Average Clothing.
It’s about showing up, staying grounded, and improving without ego.
No pressure to perform. No image to maintain.
Just progress, one step at a time.
Progress over perfection.
CORE is designed for people who value progress over image.
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Everyday wear
Clothing designed to live in — not perform in.
Built for comfort, repetition, and everyday use. -
Mindset-led
For those focused on growth, not comparison.
Quiet progress over loud validation. -
Inclusive by design
Unisex fits, simple silhouettes, no gatekeeping.
Made to feel right, not fit a mould. -
Real life
Work, weekends, repeat. No costume required.
Designed to move with you, not define you.
Sarah - Mum on a Mission
Makes People Smile
Mum on a Mission is a UK wellbeing and lifestyle creator who shares her journey with honesty and humour, focusing on mindset, family life and everyday resilience through real, relatable content.
Chelsea Frodsham
Content Creator
Quiet confidence and real growth. Chelsea shows up with honesty and creativity, guided by a mindset rooted in progress over perfection and everyday resilience.
Why Above Average
Designed with intention. Made responsibly.
Organic cotton garments
Made from responsibly sourced organic cotton and recycled materials for everyday comfort and longevity.
Ethical, on-demand production
Produced to order to reduce waste and avoid unnecessary overproduction.
Made to be worn
Designed for repeat wear, not trends — built to last beyond a season.
Circular by design
100% cotton pieces are part of a system designed for reuse, return, and remaking.
CORE is the foundation
Build from there
