Privacy Policy
This Privacy Policy explains how Above Average Clothing (“I”, “me”, “my”) collects, uses, and protects your personal information when you visit or make a purchase from this website.
I am committed to handling your data responsibly and in line with UK data protection laws.
Who I am
Above Average Clothing is a UK-based independent clothing brand operating an online store via Shopify and working with third-party fulfilment partners.
If you have any questions about this policy or how your data is used, you can contact me at:
📧 weareaboveaverageuk@gmail.com
What personal data I collect
Depending on how you interact with the website, I may collect the following information:
Information you provide
Name
Billing and delivery address
Email address
Phone number
Payment details (processed securely by payment providers — I do not store card details)
Automatically collected information
IP address
Browser and device information
Pages viewed and actions taken on the site
Referring website or source
This data is collected using cookies and similar technologies (see Cookie Policy).
How your data is used
Your personal data is used for the following purposes:
To process and fulfil orders
To communicate with you about your order
To provide customer support
To improve website performance and user experience
To comply with legal and tax obligations
To send marketing communications (only where you have consented)
Legal basis for processing
Under UK GDPR, I process your data on the following lawful bases:
Contract – to fulfil your order
Legal obligation – for accounting and tax records
Legitimate interests – to improve and protect the website
Consent – for marketing communications and non-essential cookies
You can withdraw consent at any time.
Sharing your information
Your data is shared only where necessary to operate the business, including with:
Ecommerce platform providers (Shopify)
Payment processors
Print and fulfilment partners (such as Teemill, Gelato, and Inkthreadable)
Delivery and courier services
Analytics and marketing services (where consent is given)
These third parties are only given the information they need to perform their services and are required to handle it securely.
International data transfers
Some third-party services may process data outside the UK. Where this happens, appropriate safeguards are used, such as:
UK adequacy regulations
Standard contractual clauses
Secure processing standards required by the service provider
How long data is kept
I only keep personal data for as long as necessary:
Order and transaction data: retained for legal and tax requirements
Customer service correspondence: retained as needed to resolve queries
Marketing data: retained until consent is withdrawn
Your rights
Under UK data protection law, you have the right to:
Access the personal data I hold about you
Request correction of inaccurate data
Request deletion of your data (where legally permitted)
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise your rights, contact me using the details above.
Cookies
This website uses cookies and similar technologies to operate effectively and analyse usage.
For full details, please see the Cookie Policy.
Data security
I take reasonable steps to protect your personal information using appropriate technical and organisational measures. However, no online transmission is completely secure, and data is shared at your own risk.
Children’s data
This website is not intended for children under 16, and I do not knowingly collect personal data from children.
Changes to this policy
This Privacy Policy may be updated from time to time to reflect legal or operational changes. Any updates will be posted on this page with a revised date.
Contact
If you have questions, concerns, or requests relating to your personal data, please contact:
