Garment Maintenance

Care Guide.

Proper care keeps your gear looking right, extends its lifespan, and minimizes impact. Designed for organic cotton and recycled technical blends.

Temperature
30°C Wash
Gentler on natural fibres
Protection
Inside Out
Protects prints & embroidery
Drying
Air Dry Only
Prevents shrinkage & stress
Ironing
Low Heat
Never directly on graphics
Core Practice

Washing, Drying & Ironing Rules

01 // Washing

  • Wash at 30°C
    Lower temperatures save energy and preserve organic fabric strength.
  • Wash Inside Out
    Shields print work, embroidery, and surface texture from friction.
  • Gentle Cycle
    Avoid heavy cycles unless garments are genuinely soiled.
  • Mild Detergent
    Skip harsh bleaches or heavy chemicals that degrade cotton.

02 // Drying

  • Do Not Tumble Dry
    High heat damages weave fibers, causes shrinkage, and wastes energy.
  • Reshape While Damp
    Gently pull seams back into place before hanging to lock in the fit.
  • Hang or Lay Flat
    Air drying keeps garments in shape without heat distortion.

03 // Ironing

  • Iron Inside Out
    Prevents direct heat contact with outer print and fabric surfaces.
  • Low to Medium Heat
    Use moderate temperature settings to smooth out creases safely.
  • Avoid Direct Graphic Contact
    Never run a hot iron directly across screenprints or chest logos.
Mindset & Maintenance

Garment Longevity Is Sustainability

We choose organic cotton and recycled blends to lower resource reliance upfront. How you care for your clothes determines how long they stay in your rotation — making good care the ultimate sustainable act.

  • Skip excess softeners: Fabric softeners coat fibers and diminish natural breathability and performance.
  • Spot clean small marks: Treat isolated spots individually instead of running full machine cycles every time.
  • Wash less frequently: Air out garments between wears to extend fiber life and reduce water consumption.
Full Circle

End of Life & Circularity

When your garment eventually reaches the end of its run, don't throw it out. Any pure cotton Above Average item can be processed through our circular supply chain for recycling and remanufacturing.