Mindset and Meaning
Thoughts on growth, identity and intentional living through the lens of Above Average Clothing. Ideas that shape how I build, design and show up — not just what I sell.
Stylish Clothing for Musicians: Beyond the Band Merch
Clothing for musicians doesn’t have to mean band merch or generic streetwear. This guide explores how to build a personal style that reflects your identity, supports how you actually live music, and works across practice, performance, and everyday life — without overthinking it.
Mindset and Meaning Articles
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Music and Identity
This is where music meets identity. How what you wear reflects how you live music — not just what you listen to. From creative direction to collaborations, this is about building something that feels real, wearable, and connected.
Above Average Clothing Ranges Explained: Signature, Session, Studio Stitch & Studio Print
Clothing for musicians in the UK goes beyond band merch. This guide breaks down the Signature, Session, Studio Stitch, and Studio Print ranges from Above Average Clothing — built for practice, performance, and everyday music life.
Music and Identity Articles
Clothing & Product
Why the clothing is the way it is. Fits, fabrics, and the thinking behind each piece — built for movement, comfort, and everyday wear in and around music. No overcomplication, just what actually works.
What Is Sorona Fabric? The Sustainable Performance Material Changing Clothing for Musicians at Above Average
What is Sorona fabric, and why is it being used in modern performance clothing? This guide breaks down how Sorona works, why it’s more sustainable than traditional synthetics, and why I use it in Above Average Clothing for musicians, creators, and everyday wear.
Clothing & Product Articles
Creators & Musicians
For the ones actually doing it — practicing, creating, posting, performing. What to wear, how to show up, and how to build your identity without feeling like you need to prove anything first.
Clothes for Drummers: What to Wear On and Off Stage
What are the best clothes for drummers? For me, it comes down to comfort, movement, durability, and identity. In this article, I explain what drummers really need from their clothing, what I personally wear behind the kit, why sustainability matters, and how the DRMMR identity within Above Average Clothing was built specifically for life on and off stage.
Creators & Musicians Articles
Behind the Brand
The story behind Above Average. Collaborations, ideas, and the reality of building a brand around music, identity, and community — without pretending to have it all figured out.
Nic Collins | DRMMR Identity Interview - Above Average Clothing
A written DRMMR identity interview with touring drummer and educator Nic Collins, exploring discipline, growth, pressure and long-term progress.
Behind the Brand Articles
If you’re here for more than just clothes.
If something you’ve read resonates, there’s more behind it. Above Average Clothing is built around mindset, identity and making better choices where possible — not perfection, just progress.
Explore the collections, see the people behind the identities, or follow the journey as it unfolds.
