'not perfect' Signature Denim Jacket
Description
A statement piece built for how you show up — not how you fit in.
This is the one that gets noticed.
The Above Average Signature Denim Jacket is designed as a true outer layer for music, movement, and everyday life. Loose yet structured, it’s built to be worn over hoodies, on the move, and without overthinking it.
The back graphic isn’t just a print — it’s the message. A raw, graffiti-inspired take on the Rise mark, layered with “Not Perfect. Above Average.” and finished with distressed texture that reflects the reality of progress, not perfection.
Up front, it stays clean. No noise. No over-branding. Just a piece that lets the back do the talking.
Made from a durable 330gsm cotton blend with a garment-washed finish, it’s soft from day one but built to hold its shape over time. The drop shoulder and boxy silhouette give you room to move, while the two-way zip adds a subtle functional edge.
This isn’t about looking perfect.
It’s about showing up anyway.
Before You Buy
Product Information
Production
Items are made to order through a global fulfilment network designed to reduce waste and avoid overproduction.
Shipping
Slightly longer than 'fast fashion' with everything made to order.
Sustainability
I use organic cotton, recycled materials and Sorona® where practical, selecting fabrics for the right balance of comfort, durability, performance and feel.
Care
Wash cold, inside out. Avoid tumble drying to maintain shape and print/embroidery.
Guarantee & Returns
Items is made to order, so returns aren’t typically accepted for change of mind. Sizing issues casn be exchanged. If your order arrives faulty or incorrect, please get in touch within 5 days of delivery and I’ll sort it.
Unsure on sizing?
Check the size guide before you buy, or get in touch if you need help — I’m always happy to help before ordering.
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Let customers speak for us
T-Shirt fit really well, good quality materials and hasn't lost shape in the wash. Thanks again for the speedy delivery and A* customer support,
Absolutely love the clothes and the designs 🙌
Fantastic clothing! Very high quality. Love the EQSTRN range. Excellent around the stables and around the farm. Lovely material, arrived very quickly in the post. Lovely friendly brand!
highly recommend!
We love the ethos of this brand as well as the quality of the beautiful sustainable organic cotton, so soft, and fabulous designs. Thank you for creating our merch that fits perfectly with our brand at Drummers Universe.
Great quality clothing from a brand with a great ethos. Love the embroidered hoodies.
I've followed Above Average on socials for a while and really like Adam's reasons for starting the brand. I like the idea of wearing something that means something to me - not necessarily to anyone else. Oh, and it feels nice too!!
