A heavyweight everyday hoodie designed to look clean, fit right, and hold its shape wear after wear.

This CORE piece focuses on premium feel over loud branding — a refined embroidered Ascent logo on the chest and ABOVE AVERAGE branding at the wrist, placed intentionally to keep the silhouette sharp and understated. The fabric has real weight and structure without feeling stiff, while the relaxed unisex fit makes it easy to layer and reliable for daily use.

Built for consistency rather than trends, it’s the hoodie you reach for without thinking — comfortable, durable, and designed to stay in rotation. Materials prioritise organic cotton and recycled fibres where possible, with a focus on longevity and everyday wearability over short-term styling.

CORE at its simplest: practical, restrained, and made to last.

Not perfect. Above Average.