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If you’re asking what the best material for streetwear is, my answer is still clear: organic cotton — with some pieces now using recycled polyester blends where performance really matters.
Organic cotton delivers the comfort, durability, and authenticity I want the brand to stand for. Recycled polyester adds strength, stretch retention, and longevity in garments that need to work harder. The goal isn’t purity for the sake of it — it’s making clothing that actually performs in real life.
That’s why Above Average pieces are built primarily from organic cotton, with selected products incorporating recycled fibres where they improve function and lifespan. Because great streetwear should feel good, last well, and make sense environmentally.
Streetwear should feel effortless. Organic cotton has a naturally softer hand feel because the fibres aren’t broken down by harsh chemical processing. That means the tees, hoodies, and everyday layers you live in feel good from the first wear and only get better over time.
Where recycled polyester is blended in — for example in performance-leaning pieces or structured outer layers — it helps garments hold their shape, resist abrasion, and recover better after heavy use, without sacrificing comfort.
You still get that natural cotton feel where it matters most.
Fast fashion prioritises speed and cost over longevity. The result is fabric that thins, twists, fades, and loses shape quickly.
Organic cotton fibres are stronger and more stable, meaning garments keep their structure wash after wash. Adding recycled polyester in specific products improves durability even further — helping with colour retention, seam strength, and resistance to stretching or sagging.
As a drummer, rider, and someone who practically lives in hoodies, I need clothing that can handle movement, friction, sweat, travel, and constant wear — not just look good on day one.
Longevity is sustainability.
Organic cotton is grown without harmful pesticides and uses farming methods that protect soil health and biodiversity. It’s also kinder to skin, especially for people sensitive to heavily treated fabrics.
Recycled polyester gives a second life to existing plastic materials rather than creating new virgin fibres — reducing waste and overall resource demand.
Many of the factories used across the supply chain operate on renewable energy, helping reduce the overall environmental footprint. It’s not perfect — no manufacturing is — but it’s a more responsible direction than traditional fast-fashion materials.
Choosing better materials isn’t about ticking boxes or chasing trends. It’s part of building a brand rooted in mindset: steady progress, no ego, and doing things properly even when it takes longer.
Using organic cotton as the foundation — and recycled materials where they genuinely improve performance — reflects the same thinking I apply to training, creativity, and growth. Build things that last. Improve intentionally. Avoid wasteful shortcuts.
When you pull on an Above Average hoodie or tee, you’re wearing something designed to evolve with you — not fall apart after a season.
If you’re looking for streetwear that feels good, holds up to real life, and aligns with a more responsible way of making things, organic cotton remains the gold standard — supported by recycled performance fabrics where they add genuine value.
That balance is what Above Average Clothing is built on: comfort, durability, mindset, and conscious material choices.
Explore the CORE collection and see the difference thoughtful fabric choices make.
