I design Above Average products with responsibility in mind rather than perfection claims. Most garments are made primarily from organic cotton, with recycled fibres used selectively where they improve durability or performance. Products are produced on demand to reduce overproduction and unnecessary waste, and I focus on long-lasting design so pieces stay in rotation longer. Sustainability here is about making better choices consistently and improving over time.

Above Average Clothing is based in the UK, but most products are available for delivery across the UK, Europe, North America, and many international regions including parts of Asia. The website automatically detects your location and shows the products and delivery options available in your region, so you’ll only see what can realistically be fulfilled to you. If you’re using a VPN, it’s worth setting it somewhere close to your actual location so the site shows the correct options (learned that one the hard way).

Shipping times and pricing are always shown clearly at checkout based on your location and selected products.

Above Average Clothing is built around mindset and identity rather than trends or hype. The brand focuses on intentional design, durable materials, and quiet symbolism rather than loud branding. It’s run as a one-person, values-led business with an emphasis on long-term thinking, responsible production, and building genuine community through collaborations.

Collaborations are for people who genuinely want to be involved with the brand and, more importantly, align with what Above Average stands for. That might be musicians, creators, founders, athletes, or anyone building something with the same mindset and values. Every relationship looks a little different — sometimes that means creative projects, sometimes product development, sometimes content, sometimes simply being part of the community. There are also practical perks depending on how strong the alignment is, including discounts, buying at cost, and the occasional freebie. The real focus is long-term synergy rather than short-term transactions.

A collaborator is someone who wears the brand and naturally shares it on their socials or in their everyday content. There’s no formal partnership — it’s simply organic support from people who like what the brand stands for and enjoy wearing it.

An endorser takes that relationship a step further. They publicly support Above Average Clothing as part of their “sponsored by” or partner list and actively create content that represents the brand. In return, an endorser receives ongoing support from the brand, which may include product, access, or other agreed benefits depending on the relationship.

Both roles are built on genuine alignment and trust — the difference is the level of formal commitment and visibility.