CORE is for people who live and breathe music.

Start With Pieces That Last

These are not one-off outfits. CORE is built around clothing you come back to.

Across tees, hoodies, polos, jackets and hats, the focus stays on sustainable clothes that fit naturally into your routine. Whether you are creating, travelling or just getting through the day, these pieces are designed to stay in rotation.

Everything is available for sale online, making it easier to access organic clothing that feels considered rather than disposable.

Why CORE Works

• Organic cotton clothing: Soft, breathable fabrics that improve with wear.
• Recycled clothing approach: Materials chosen for durability and repeat use.
• Trusted quality: Designed to hold shape, structure and finish over time.
• Subtle design: Clean embroidery and graphics that feel natural to wear.
• Affordable consistency: Built to last longer, reducing the need to replace.

The Thinking Behind the CORE Collection

The CORE collection sits at the heart of Above Average Clothing. It brings together versatile, sustainable men's clothes and everyday pieces designed to be worn often, layered easily and relied on over time.

This is where the most adaptable clothing lives. Pieces made for rehearsals, travel, content creation, gig days and daily life. The focus stays on quality, comfort and identity clothing that connects to music culture without feeling like throwaway merch. Clean graphics, subtle embroidery and considered placement make each piece easy to wear across different settings.

Designs range from understated embroidered essentials to stronger printed pieces with front and back graphics, sleeve details and refined finishing touches. Some are quieter and more minimal, while others carry more visible identity. The aim is to give you choice while keeping a consistent feel across the collection.

Materials are selected with long-term use in mind. Organic cotton provides comfort and breathability, while recycled materials add structure and durability where needed. Some pieces also use Sorona® for improved flexibility and recovery. The result is sustainable streetwear that performs
well over time, not just on first wear.

Each product also includes a QR Code, offering a more transparent way to connect with the item and the wider brand. It is a simple detail that supports a more open and considered approach
to clothing.

CORE is designed for the wider music community. Whether you play, create, support or simply live in music, these are pieces made to fit into your life without overstatement.

If you are searching for organic cotton clothing online that feels more grounded, more wearable and more reliable, CORE is a strong place to start.

If you want something more specific or are exploring a custom idea, you can get in touch to start a conversation.