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Place2Be is a UK children’s mental health charity that provides emotional wellbeing support and early intervention programmes in schools. At Above Average Clothing, I donate 10% of profits to Place2Be because mental health support — especially early support for children and families — can shape lives long before problems become visible or overwhelming.
This isn’t a marketing add-on or a badge for the website. It’s something that matters personally.
Like a lot of families, we’ve faced situations where earlier emotional support could have made a meaningful difference. When you look back, you realise how much impact early understanding, guidance, and safe spaces can have — not just for children, but for parents and family dynamics too.
That perspective stays with you.
Mental health challenges rarely appear overnight. They often build quietly over time — through stress, uncertainty, change, pressure, or experiences that children and young people don’t yet have the language or confidence to express.
Early intervention matters because:
It helps children develop emotional awareness and resilience sooner.
It gives families tools to support healthy conversations.
It can prevent small issues becoming much bigger ones later.
It normalises asking for help rather than hiding struggle.
Not every challenge can be prevented — but support earlier in life often creates stronger foundations for coping, confidence, and self-understanding.
That aligns deeply with how I think about growth in general: small inputs, consistently applied, compound over time.
Place2Be works directly in schools across the UK, providing counselling, wellbeing programmes, and mental health support to children and young people in environments they already feel familiar and safe in.
That accessibility matters. It removes barriers. It makes support normal rather than exceptional.
I respect the way Place2Be focuses on:
Preventative support rather than crisis-only intervention
Long-term emotional development, not quick fixes
Working alongside families and educators
Building emotional literacy early
It’s practical, grounded work that creates real-world impact.
Supporting Place2Be isn’t about appearing ethical or ticking boxes. It comes from lived experience and reflection as a parent and as someone who values long-term wellbeing over short-term wins.
When you’ve seen situations where earlier support could have eased pressure, reduced uncertainty, or helped people feel less alone, you stop seeing mental health as an abstract issue. It becomes human, close, and worth protecting.
That’s why committing a percentage of profits matters to me — it builds contribution into the structure of the business rather than treating it as an occasional gesture.
Above Average Clothing has always been built around one idea:
no ego, just evolution.
That applies just as much to wellbeing as it does to creativity, training, or building a brand.
Mental health isn’t about perfection. It’s about learning how to navigate life with more awareness, resilience, and compassion — especially when things feel uncertain or difficult.
Early support gives people space to evolve safely rather than struggle silently.
That mindset runs through everything I build.
Donating 10% of profits isn’t about scale — this is still a one-person side project — but it’s about consistency and intent.
Every order contributes in a small way to supporting mental health services that help children build stronger emotional foundations. Over time, those small contributions compound.
That feels aligned with how I believe meaningful change actually happens.
Sustainability isn’t only environmental. It’s social, emotional, and cultural too.
Brands influence behaviour, identity, and conversation — especially in creative communities like music, sport, and street culture. Choosing to support mental wellbeing helps normalise openness, responsibility, and care rather than performance and pressure.
I don’t believe brands need to shout about doing good — but I do believe in being transparent about values and acting consistently on them.
Supporting Place2Be is part of building a brand that reflects real life, not just aesthetics.
Mental health matters. Early support matters. Families matter. Long-term thinking matters.
If Above Average Clothing can contribute in even a small way to healthier futures for young people, then the brand is doing something meaningful beyond clothing.
That’s what above average looks like to me.
