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When I started Above Average Clothing Limited, I knew I wanted to build more than just a clothing brand. For me, it’s about mindset, sustainability, and connecting with people and platforms that share the same values. Recently, that path led me to Faded Spring — a UK fashion and lifestyle blog known for its strong focus on storytelling, inclusivity, and sustainable style.
Running a small independent brand means visibility is everything. I don’t have the marketing budgets of the big players, so building relationships with blogs, platforms, and communities that genuinely align with Above Average is vital.
That’s where Faded Spring stood out. Their content mixes fashion, lifestyle, and sustainability in a way that feels authentic — and that’s exactly what I want Above Average to represent. Connecting with them wasn’t about chasing exposure for exposure’s sake. It was about finding a platform where my values could sit naturally alongside theirs.
Image of Faded Spring homepage (credit: Faded Spring)
One of the things I admire most about Faded Spring is how they tell stories that go beyond the surface. They write about style, yes, but they also highlight ethics, identity, and what fashion can mean. That clicked with me straight away.
At Above Average, I’ve always believed in the idea of clothing that says less but means more. That’s why I use organic cotton, renewable energy factories, and circular design with QR-coded returns — and it’s also why I talk so openly about the mindset side of the brand.
With Faded Spring, that overlap felt natural. Their readers care about sustainability, individuality, and meaning in fashion. That’s exactly the community I want to connect with.
Blogs like Faded Spring often put together seasonal gift guides and editorial features. For a brand like mine, these are opportunities to be discovered by people who are actively looking for clothing with a difference — not fast fashion, not disposable, but something ethical and personal.
Being included in those kinds of features doesn’t just drive awareness, it also builds credibility. It shows Above Average belongs in conversations about sustainable fashion, mindset clothing, and meaningful gifting.
For me, this isn’t about ticking a marketing box. It’s about building genuine, long-term relationships. If Above Average is about progress over perfection, then partnerships need to feel the same way — rooted in growth, honesty, and shared goals.
Connecting with Faded Spring is a step in that direction. It’s about finding allies in the wider conversation on sustainability, creativity, and identity.
This is just one example of how I’m trying to grow Above Average Clothing Limited. By connecting with platforms like Faded Spring, I’m not just promoting my products — I’m strengthening the community around the brand.
At the end of the day, I don’t want Above Average to be known just as a clothing label. I want it to be known as a mindset. A reminder that we can choose better, live better, and grow into something above average — together.
