🎸 GTRST – Sustainable Guitarist Clothing for Musicians Who Think Differently

Article published at: Jan 16, 2026 Article author: Adam Williams Article tag: brand identity
All Brand and Identity
🎸 GTRST – Sustainable Guitarist Clothing for Musicians Who Think Differently - Above Average Clothing

If you’ve been searching for guitarist clothing in the UK that’s more than standard guitar merch, meet GTRST — sustainable streetwear for musicians who care about creativity, mindset, and meaning.

Created by Above Average Clothing, GTRST is designed for guitarists who want what they wear to reflect how they think. Each piece blends minimal design, sustainable production, and a message of balance, purpose, and progress.

This isn’t just about fashion. It’s about identity — what it means to wear something that feels as intentional as your music.

Above Average sustainable clothing or Tom Rackliff, a touring and session guitarist. The picture shows a custom design hoodie and tee and some ABove Average GTRST tees and caps🎶 Purpose Over Print – Why GTRST Exists

Most guitar merch looks the same.
Big logos. Fast fashion. Disposable designs.

GTRST was built differently. Every item is crafted with intention — comfortable enough for rehearsal, clean enough for performance, and sustainable enough to last beyond the next trend. I even create pieces with logos on the right hand side so they’re not covered by your strap when playing live! And if you’re a leftie, I’ve got you covered too.

GTRST represents a movement within Above Average Clothing: clothing for musicians who value growth over glamour and substance over status.

🌱 Sustainability That Stands for Something

GTRST follows the same sustainability principles that run through all Above Average identities — including DRMMR for drummers and CORE for mindset and everyday wear.

Every piece is produced using:

  • 100% organic cotton or recycled fabrics

  • Plastic-free, compostable packaging

  • Circular design 

  • Water-based, low-impact inks

  • Carbon-neutral manufacturing

Each garment has a traceable journey from fabric to finish.
By choosing GTRST, you’re not just supporting an independent brand — you’re helping shape the future of sustainable streetwear for musicians.

You can learn more about sustainability at Above Average in other blog articles.

💭 Mindset, Music, and Mental Health

At the heart of GTRST lies the Above Average mindset:

“no ego. just evolution.”

Music is a reflection of how you feel — calm, chaotic, or somewhere in between.
That same energy runs through every GTRST design: a quiet reminder to stay grounded, to create with intention, and to look after your mental health along the way.

Our goal isn’t to shout louder. It’s to play with purpose.
To remind musicians that growth doesn’t always look like success — sometimes it looks like stillness, patience, or simply showing up.

Tom Rackliff - session and touring guitarist wears Above Average🎸 Guitarist Clothing, Reimagined

Traditional guitar merch in the UK tends to follow one path — big-brand logos and low-cost production.


GTRST breaks that cycle.

Each item is printed to order, reducing waste and overproduction. Each design is built to last, using durable fabrics and stitching that hold up to long rehearsals, late-night sessions, and touring life.

You’re not just wearing a logo — you’re wearing a mindset.
A belief that progress is personal, sustainability is essential, and creativity should be built to last.

🌍 Designed for Guitarists Everywhere

Although GTRST was born in the UK, its message is universal.
It’s for the guitarist in London chasing tone perfection, the musician in LA building their sound from scratch, and the bedroom creator trying to stay inspired.

GTRST is proof that sustainable fashion and genuine creativity can exist together — designed for artists who want to make music and meaning with equal purpose.

budding guitarist Jack Williams wearing an ABove Average GTRST (guitarist) hoodie made from sustainable 100% organic cotton🚀 The GTRST Launch Is Coming

The first official GTRST collection is almost here.
Built for guitarists who live intentionally, create consciously, and care deeply about both their sound and their surroundings.

Be part of the movement.
Follow @aboveaverageclothinguk on Instagram, TikTok & YouTube and stay tuned for the GTRST launch — sustainable, mindset-driven clothing made for musicians worldwide.

👉 Discover DRMMR
👉 Explore Everything
👉 Learn about Sustainability

 

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