above average // collaborator

kay
cooper

Singer-songwriter, guitarist and photographer. Honest music, oversized everything and a creativ identity built around being yourself.

SINGER-SONGWRITER · GUITARIST · PHOTOGRAPHER · WEST MIDLANDS / EDINBURGH
kay
MORE THAN THE CLOTHES.
The collaboration

MORE THAN THE CLOTHES.

Kay's connection with Above Average began behind the camera.

Introduced to the brand through fellow collaborator Emily Irving, Kay was photographing a clothing shoot when the designs first caught her attention. She liked what she saw, wanted some of the pieces for herself and started thinking about getting involved.

But it wasn't just the clothing.

As Kay discovered more about Above Average, the focus on independent musicians, individuality and building a genuine music community made the connection feel even more natural.

For Kay, this is her first major brand collaboration. An opportunity to be part of something that reflects her own creative values, while supporting other artists finding their way.

music first
Built around a genuine connection
real people
Collaborations with people who live it
shared values
Creativity, progression and no ego
long term
Relationships, not transactions

MEET KAY

MUSIC. PHOTOGRAPHY. INDIVIDUALITY.

Kay Cooper is an emerging singer-songwriter and guitarist from the West Midlands, creating heartfelt, guitar-driven music with indie rock, alternative pop and acoustic influences.

Inspired by artists including Billie Eilish, Paramore and Pale Waves, Kay's songwriting is personal, honest and sometimes deliberately mysterious. Music has always been a way to express things that aren't easy to explain.

With original material in development, including the forthcoming track WIRES, Kay is working towards sharing that music with a wider audience.

Creativity extends well beyond songwriting. With a master's degree in photography, Kay is just as comfortable capturing what's happening behind the camera as creating what's happening in front of it.

"I was honestly shocked to be asked. Being part of Above Average is an honour, and I'm so excited to be involved with a brand that genuinely supports musicians and brings people together."

BEHIND THE MUSIC

COMFORTABLY HERSELF.

Oversized hoodies. Baggy shorts. Band tees. Jewellery. And absolutely no interest in changing personal style to fit somebody else's expectations.

Kay describes her look as somewhere between Billie Eilish and Adam Sandler. Comfortable, relaxed and unapologetically her own.

Away from music and photography, there's an ever-growing collection of books, a love of vinyl, an unexpectedly broad musical taste and some very strong opinions about making the perfect cup of tea.

It's that mix of creativity, personality and authenticity that makes Kay such a natural fit for Above Average.

"It's independent, a strong connection to music and more thoughtful than flashy. It captures the balance between pushing boundaries and staying authentic. It feels honest to who I am as an artist."

more than the merch

behind the collab

Follow the journey @kaymusicofficial_

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