Jake Rothera – GTRST Collaborator & Rising UK Guitarist
Jake Rothera is a young guitarist with big ambitions and the talent to match. As lead guitarist and backing vocalist for Serotine — a rising teen rock band based in Manchester — Jake is already carving out a name within the grassroots UK music scene. Still school-age, he’s proving that passion, discipline and consistency can open doors long before most players even find their sound.
Serotine have been steadily gaining attention for their raw, melodic energy and confident live performances. The band recently finished as runners-up in the Primal Live contest, a charity songwriting competition showcasing some of the most promising young acts in the North West. Their performance turned heads and earned praise from La Vida Liverpool, who described them as “Manchester’s teen rockers set for big things.”
Balancing school life with rehearsals, gigs and online growth, Jake represents a new generation of musicians developing their craft with focus and intent — grounded, driven and hungry to improve.
Why Jake Collaborates with Above Average Clothing
Above Average exists to support musicians, creators and young talent who prioritise growth, mindset and identity over image and ego. Jake’s attitude toward music reflects those values naturally. He approaches his development with discipline, humility and curiosity — always focused on learning rather than chasing shortcuts.
This collaboration celebrates the early stages of a real journey. Jake isn’t defined by hype or numbers — he’s defined by effort, consistency and genuine love for the craft. That authenticity makes him a natural fit for the brand and a strong voice for emerging musicians finding their own path.
By supporting young players like Jake, Above Average continues its mission to champion progress over perfection and to spotlight the next generation of independent talent.
Why Jake Aligns with the GTRST Identity
GTRST is Above Average’s identity built for guitarists — blending sustainable streetwear with creative culture, individuality and a progress-driven mindset.
Jake embodies what GTRST stands for: skill without ego and growth without shortcuts. He understands that improvement comes from showing up consistently, staying grounded and respecting the process — values that sit at the heart of both the identity and the wider Above Average philosophy.
Still early in his journey, Jake represents the future of guitar culture — young musicians growing with purpose, humility and confidence. His involvement with GTRST reflects a belief in long-term development, community and staying true to the craft rather than chasing perfection.
Follow Jake Rothera & Serotine Online
Follow Jake Rothera on Instagram to see his latest playing, rehearsals and behind-the-scenes moments as a rising young guitarist.
You can also follow his band, Serotine, across Instagram and TikTok for live clips, new music, show updates and the journey of a fast-growing teen rock band from Manchester.
Together, their channels offer a real look into grassroots music, creative development and what it means to grow with purpose — reflecting the same mindset that defines GTRST and Above Average.
Ready to explore the guitarist identity shaping the next generation?
Explore the GTRST Identity
GTRST is Above Average Clothing’s identity built for guitarists — blending sustainable streetwear with creativity, community and a progress-driven mindset. Discover the musicians shaping the identity, or explore the collection designed to be worn on and off the stage.
FAQ
Jake Rothera is a young UK guitarist and backing vocalist for the Manchester-based teen rock band Serotine. Still school-age, Jake is already building a strong presence in the grassroots music scene through live shows, disciplined practice and a clear commitment to developing his craft with purpose and consistency.
Jake is an official collaborator within the GTRST identity — Above Average Clothing’s guitarist-focused line. His involvement reflects the brand’s commitment to supporting emerging musicians who value mindset, growth and authenticity over image or shortcuts.
Jake represents the GTRST mindset of progress over perfection, skill without ego and long-term development through consistency. He approaches music with humility, discipline and curiosity — staying focused on learning, improvement and enjoying the process rather than chasing fast recognition.
GTRST is built for guitarists, musicians and creators who care about their craft, their mindset and their identity — not just how things look on social media. It’s for players at every stage who value creativity, honesty, community and continuous improvement.
The GTRST collection includes everyday streetwear designed for musicians — such as tees, hoodies, polos, outerwear and accessories — created to move seamlessly between rehearsal rooms, gigs, studios and daily life.
Each piece is designed to feel wearable, durable and timeless rather than trend-led.
Yes. GTRST products are made using organic cotton and recycled materials, printed using renewable energy, and produced through responsible manufacturing processes that prioritise longevity and reduced environmental impact. Sustainability is built into the identity, not treated as an add-on.
