Built with the band, shaped by their sound — the CATALYSTS collection blends statement print with refined embroidery.
Tees and hoodies inspired by South Wales ‘elder emos’, designed for gigs, everyday wear and life around the music scene.
Wear the era. Carry the energy.
CATALYSTS – South Wales Elder Emos
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The thinking behind CATALYSTS collection
The CATALYSTS collection is built around the identity, sound and community of the South Wales band and the culture that shaped them. Inspired by their self proclaimed ‘elder emos’ status and the emotion-driven alternative scene, the range blends expressive visuals with wearable, everyday pieces designed to feel authentic to the band and their supporters.
This collection focuses on organic cotton tees and hoodies designed for real use — gigs, rehearsals, travel and everyday routines. Some pieces lean into bold printed graphics influenced by alternative music artwork and the energy of live shows, while others use premium embroidery and subtle placements to create a more refined, understated feel. The contrast is intentional, reflecting both the emotional intensity and the grounded reality of growing with the music.
Detail methods vary across the range depending on the design direction. High-quality print is used for expressive visuals and era-inspired graphics, while embroidery adds texture, durability and a more elevated finish. Chest marks, sleeve details and back graphics are applied where they suit the garment rather than being repeated across every piece, creating variety while maintaining a cohesive identity.
All garments are made using organic cotton and recycled materials to improve comfort, structure and long-term durability. Tees are built to hold their shape through repeated wear, while hoodies provide warmth and layering for rehearsals, gigs and everyday life. The aim is to create pieces that become part of a routine rather than occasional wear.
This collection sits within the band and artist space of Above Average Clothing, separate from CORE, DRMMR, GTRST and EQSTRN. It exists to translate CATALYSTS’ sound, aesthetic and community into physical products that feel connected to the people who listen and show up.
For supporters, it’s a way to represent the band and the era that shaped them. For CATALYSTS, it’s a collection built around identity, memory and progression — above average by design, and rooted in real alternative music culture.
